Now indexing: answers, not just pages

Google used to send you traffic.
Now it just writes the answer.

I’m an independent GEO & AEO specialist — I get brands structured, sourced, and cited inside ChatGPT, Perplexity, Gemini and AI Overviews, so you’re still findable when nobody clicks a blue link.

Get an AI visibility audit → What is GEO/AEO?
ai-answer.preview
who should I talk to about getting my brand cited in AI search results
60%+
of searches now end without a single click through to a website
1 in 4
product searches from younger buyers now start in a chat interface, not a search bar
0
rankings pages that guarantee a mention when an LLM writes its own answer
[1] What it is

Two disciplines, one goal: be the source the machine trusts.

SEO got you ranked. This gets you referenced — inside the answer itself, however it’s delivered.

GEO
Generative Engine Optimization
Structuring your content, entities and data so generative models like ChatGPT, Gemini and Claude select, trust and quote it when they’re composing an answer — not just crawling it.
AEO
Answer Engine Optimization
Writing and formatting content so it directly answers real questions — clearly enough to be lifted into featured snippets, voice results, and chat responses without editing.
[2] Services

Everything it takes to go from invisible to cited.

1
AI Visibility Audit
A clear read on how — and whether — your brand currently shows up across major AI answer engines, and where you’re losing ground to competitors.
baseline
2
Content & Schema Engineering
Restructuring pages, entities and markup so machines can parse what you do, who it’s for, and why you’re credible — without guessing.
technical
3
Answer-First Content Strategy
Writing content around the exact questions your audience asks AI tools — framed so a model can lift it cleanly into a response.
content
4
Citation & Authority Building
Earning mentions on the sources large language models already trust and pull from, so your name keeps turning up second-hand.
authority
5
Monitoring & Reporting
Ongoing tracking of your share of voice across AI answers, with plain-language reporting on what moved and why.
ongoing
[3] Process

The five-step pass every engagement runs on.

A
Audit
Map current AI visibility across models and competitors.
A
Architect
Fix the structure and schema machines read from.
A
Author
Write content built to be quoted, not just read.
A
Amplify
Place you on the sources models already trust.
A
Monitor
Track share of voice and adjust as models change.
[4] The Edge

Your competitors are still fighting for a ranking. You could already be the answer.

Right now, when someone asks an AI who to hire, what to buy, or who’s best in your category, it’s naming somebody — and for most businesses, that somebody isn’t them yet. Almost nobody has touched their AI visibility. The brands that move first are the ones these systems learn to trust and keep citing, which makes it harder for competitors to catch up the longer they wait.

[1] Most competitors in your space haven’t optimised for AI answers at all — the bar to stand out is low right now.
[2] Trust compounds. Once a model treats a source as reliable, it tends to keep returning to it.
[3] This window won’t stay open. As more brands catch on, being early stops being an advantage.

Let’s get you cited.

tanja.dear@me.com Or read what GEO/AEO means first ↑
CITED. — GEO & AEO Specialist
Based in Adelaide, working anywhere the answers are.

Ready when you are

Book a 15-minute call →

Or stay cited: one useful email a month on AI visibility. No spam, no hype.